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We regularly speak at events, publish blog posts and start meaningful conversations on all things digital transformation. Have a look at the latest content and let us know what you think.
If I was allowed to give you only one piece of advice on digital transformation, it would be the following: invest an extra minute at the design phase, and save hours on the implementation. The following lines will explain “what to do in that 1 minute”.
Over the years, we have worked on several marketing automation projects. The funny thing though? No two of them were alike.
I’ve always liked history and interesting conversations. This was enough to make “history teacher” feature prominently on my list of dream jobs up until 10th grade. It never happened, but teaching remained as something I always wanted to try.
“Omnichannel? Not again!!” … I hear you utter. And rightly so.
We have all been on the crosschannel, then multichannel, then omnichannel bandwagon for far too long. Some people even got started with optichannel back in 2016, which I understand is meant to be the optimal channel for every context. Or was it the right channel for opticians? Not sure.
Everyone loves a good project. I was going to start this entry with the total number of projects I’ve worked on so far to make a point about there being generally too many projects going around. Turns out, this is where problems start already — what is a project, really? And what does it mean to “work” on one?