Latest Updates & Insights
We regularly speak at events, publish blog posts and start meaningful conversations on all things digital transformation. Have a look at the latest content and let us know what you think.
Marketing automation is a buzzword nowadays, everybody knows it or has heard about it. For most large businesses it’s not even a question to have it as they could have thousands of customer interactions every day on a handful of online channels. Small businesses might benefit from it as well, however, the validity is not always present.
What is the role of a strategy consultant? Is it actually possible that in a short amount of time an outsider person can help your business solve key problems? Shouldn’t your insider colleagues know the solutions better?
These questions might come up when somebody suggests you hire an outside consultant to help your business, especially because some consultants do not participate or give support in the operational phase of a project, leaving your team confused and overwhelmed.
In this article, we will discuss when can a strategy consultant be actually valuable for your business and deliver the return on investment you wish for.
More than 70% of people reach their favorite digital platforms from more than one device. This number indicates for marketers that they not only have to create flashy powerpoint presentations about omni-channel communication, but they have to actually achieve the “sending the right message at the right time to the right person” strategic goal. If you would like to get to this point and raise your marketing team’s effectiveness, a good way for this is to invest in a marketing automation tool.
Bold question, as nowadays, everybody talks about customer experience. You cannot go to a business conference without hearing about it, and you cannot browse a blog without at least one article on the subject. Maybe there is even a Customer Experience Manager in your team. However, is it REALLY that important? What is the real impact of CX on a big corporation and can it be measured?
If I was allowed to give you only one piece of advice on digital transformation, it would be the following: invest an extra minute at the design phase, and save hours on the implementation. The following lines will explain “what to do in that 1 minute”.
Over the years, we have worked on several marketing automation projects. The funny thing though? No two of them were alike.