CONSULTING
Whatever your digital maturity, we help you take the next step
Our consulting services deliver insights and solutions carefully tailored to your organization, your technical capabilities and your customers’ needs.
We bring new perspectives to understanding and shaping customer journeys and work with you define the ideal role of digital in the channel mix.
Methodology
Our 4-step framework is designed to cover the full spectrum of digital transformation while being adaptable to unique business and customer needs. The modules work seamlessly together to design, plan and implement digitalization initiatives but can also be applied independently depending on the challenge at hand or the digital maturity of your business.
How we can help you?
Channel Strategy Creation
Channel Strategy Creation
3 - 4 weeks (excluding optional market research)
We define channel goals and work with client teams to develop appropriate KPIs as a basis for creating a channel role matrix based on top priority customer journeys. If necessary we also make suggestions to fine tuning organization to support implementation
What does a business need to think about readjusting its channel strategy?
- Channels work in silos with no clearly defined KPIs across channels
- Customer interaction is planned and managed from a channel rather than customer journey perspective
- Lack of omnichannel objectives
- No transparency of channel efficiency and e2e conversion
- Competitors have an edge when it comes to overall customer experience
How do we approach channel strategy assignments?
Digital Strategy Creation
Digital Strategy Creation
Approx. 6-7 weeks
Based on the channel roles defined in the channel strategy we develop a target picture for the digital channel which is broken down into tangible steps on the road to implementation. We propose process and platform adjustments along clearly defined channel kpis, including recommendations for introduction of new capabilities where necessary. We also cover enablers such as organizational, compliance or legal aspects.
When does a business need to consider developing a new digital strategy?
- The link between digital developments and commercial metrics is not transparent
- There is no clear prioritization of potential digital developments in the areas of acquisition, customer service and marketing – no clarity regarding the best ROI investment opportunities
- Digital experts’ place in the organization is the result of chance rather than design, leading to potential duplications or unclear roles and responsibilities
- Overall business benefits and objectives of digitalization not clearly defined and communicated within the organization
How do we approach digital strategy assignments?
Design Sprint for Prototyping
Design Sprint for Prototyping
Approx. 2-3 weeks (incl. preparatory stakeholder alignment and follow up material development)
Finding the best digital capability is a function of what works best for your customers and what you can consistently make work as a business. We strongly believe in prototyping as a means of accelerating initiative development for critical focus areas. We work with variations of the Google Design sprint methodology to guide teams from idea to customer validated prototype in 4 to 5 days.
When is prototyping right for your business?
- Focus areas are clearly set but specific initiatives are yet to be defined
- Complex internal decision making processes are slowing down capability development
- You are looking to create products and services that are centered on customers’ needs but the traditional product development process is not ideal for achieving this goal
- You need to create a long list of viable project ideas… quickly
How do we approach design sprints?
Tender Process Support
Tender Process Support
Approx. 2-3 months
If the targets are clear and the necessary capability developments have been identified, whatever is not developed in-house will be supplied by an external vendor. For new (large scale) technologies and platforms this typically means conducting a tender process, even if existing technology partners are welcome to submit proposals. We support clients end to end during the tendering process, utilizing extensive client side commercial experience in tenders on a host of solutions (app developers, digital agencies, forum solutions, chat & messaging solutions, knowledge management systems, marketing automation tools, A/B testing platforms, etc). We work with businesses to ensure you select the best possible, commercially viable solutions.
When does your team need support in running a tender process?
- Your commercial team doesn’t have sufficient experience with the relevant solution to be able to formulate future proof functional requirements
- Your procurement department does not have sufficient experience in conducting tenders for technology vendors
- Existing projects place too much strain on business and procurement teams, resulting in significant potential delays in vendor selection
How do we approach tender support?
