WE SEE BEYOND NOISE.

We work with you to determine what’s important for your business and your customers when it comes to digitalization.

 

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Consulting

Our management consulting services focus on helping our clients run digital transformation projects that work. We don’t believe in one size fits all solutions – the path to digitalization is unique to every individual business: different goals, customers, technological maturity and culture. Our modular consulting methodology is designed with this in mind – individual modules can be applied independently to address specific issues, but they all work seamlessly together on larger engagements.

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  • Channel strategy

    Clearly define the ideal role for all your sales and service channels.

  • Digital strategy

    Discover how to deliver commercial impact through digitalization.

  • Design sprint & prototyping

    Conceptualize, design, build & test products and services – in one week.

  • Tender support

    Select the best vendors to deliver the capabilities that help your business most.

  • Project management

    Rest assured that your digital projects make it from the ppt deck into real life.

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Solutions

In our experience two drivers have an outsize impact on digital customer experience: the speed and level of personalization and the level of consistency of information across contact channels. Omnichannel knowledge management and marketing automation are specific areas which we have seen significantly improve these aspects. Because of this, we place a special focus on these topics to complement our strategy consulting services.

Business Analysis

  • Mapping and optimizing business and IT processes with the support of a Business Analyst
  • Full business analysis and process documentation prior to IT system implementations

Strategy Development

  • Business, commercial, go-to-market, and measurement frameworks
  • Organizational development

Customer Journey Mapping

  • Mapping customer journeys and identifying pain points
  • Segmentation

Digitalization and AI Opportunities

  • Implementation of omnichannel systems
  • Digital Signage, Data Lake, Data-Driven Marketing
  • AI chatbots, operator support, knowledge management

Customer Support and CRM

As the only official Zendesk partner in the country, we help you get the most out of a customer service and CRM solution that is quick and easy to implement.

Zendesk helps build strong and efficient customer relationships. It’s easy to get started, yet flexible enough to be customized for unique business needs.

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Marketing automation

Marketing automation as a process involves both leveraging the latest technologies and rethinking the underlying workflows.

Thanks to personalized communication, it significantly improves conversion rates and the overall customer experience.

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Team

Our team has over 40 years’ worth of combined experience in the digital space, with deep functional expertise in telecommunications, financial services and strategy consulting. With backgrounds in client side, consulting and agency roles spanning local, regional and international assignments we bring a holistic approach to our engagements with a strong focus on ready-to-execute concepts. We work closely with our clients to formulate and deliver solutions that make a strategic impact by enriching robust analysis with creativity and hands-on-knowledge of digital tools.

 
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years combined experience in digital
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industries we have experience in
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countries we have worked in

Tóni

CEO

Tamás

partner

Dani

senior consultant

Testimonials

We work closely with our clients to formulate and deliver solutions that make a strategic impact by enriching robust analysis with creativity and hands-on-knowledge of digital tools.

“Pattern helped us redesign our digital selfcare processes with a focus on state of the art knowledge management and a transition towards automated conversation-based responses. Building on a successful pilot, Pattern also supports the rollout of the production knowledge management system.”

Kuhárszki András

Igazgató

“Pattern supported us greatly on the execution of 2020 digitization plan that enabled GO to unlock the new potential of self-care and online sales. Their guidance, structure and great know-how helped us shorten go2market plans and keep the quality.”

Antonio Ivankovic

Chief Customer Experience Officer

“NN wants to be a front runner when it comes to our Marketing capability. For that we need the best partners. Pattern has proven itself to fit that ambition perfectly; Professional, reliable, learning ability and an absolute joy to work with. I’m very proud of our partnership and look forward to our further cooperation.”

Melchior de Ridder

Marketing communication and product management director

Experience

With backgrounds in client side, consulting and agency roles spanning local, regional and international assignments we bring a holistic approach to our engagements with a strong focus on ready-to-execute concepts.

Companies we’ve worked with

Deutsche Telekom
Market építőipari Zrt.
Vodafone
Procter & Gamble
Roland Berger
UPC Hungary
Johnson & Johnson
Mattel
OTP Bank
Liberty Global
Walt Disney
PwC
IBM
RTL Klub
MVM
Szerencsejáték Zrt.
Toyota Hungary

Sectors we’ve worked in

  • Banking
  • Insurance Services
  • Telecommunications
  • FMCG
  • Television & broadcasting
  • Healthcare
    Automotive industry
    Tourism
International exposure Our team has worked across a large variety of geographies and cultures – we are as comfortable sharing a pint of Guiness in Dublin as we are sampling rakija in Podgorica.

Latest Updates & Insights

We regularly speak at events, publish blog posts and start meaningful conversations on all things digital transformation. Have a look at the latest content and let us know what you think.

Misbeliefs debunked about Marketing Automation

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When should you hire a strategy consultant?

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5 things to consider before choosing a marketing automation tool

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Should You Care About Customer Experience?

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How to set a solid foundation for digital transformation?

Read more

Putting omnichannel into campaign management

Read more
More news

Email

hello@pattern.hu

Phone

+36 30 958 3804

Or follow us on:

© 2023 Pattern

EMAIL

antal@pattern.hu

Antal Hirdi
CEO

Tóni graduated summa cum laude from the Faculty of Law at Eötvös Loránd University (ELTE), after which he joined PwC’s Tax and Legal Services practice. As a Senior Corporate Tax Consultant, he gained extensive experience in project and people management, as well as in shaping advisory mindsets.
After four years, he felt the need to apply his skills beyond the world of tax and law, which led him toward digital and business innovation. Since then, Tóni’s main focus has been connecting strategic thinking with technological solutions, particularly in areas where human and organizational factors are critical to success.

His experience covers business strategy development, mapping and optimizing business processes—especially within customer service, sales, enterprise governance and loyalty program operations. Tóni has supported the selection and implementation of numerous SaaS systems (e.g., CRM, knowledge management, marketing automation, chat and chatbot platforms) and has also led change management and agile transformation projects.

His strengths lie in omnichannel operations and measurement frameworks, where he combines data-driven thinking with strategic perspective. He is passionate about increasing the organizational efficiency of small businesses, as well as the practical application of service design and AI solutions in business operations. Tóni is also a PCC-level coach, which means he brings strong attention to the human side of development processes — motivations, leadership patterns and genuine team collaboration.

Beyond his wife, Tóni is a devoted fan of the NBA, driving, building LEGO sets, and the Marvel and DC universes — along with everything related to sports. He is an eternal optimist who loves spending time with his family and friends, typically accompanied by plenty of board games.

  • Business strategy development & process optimization
  • Change management & agile transformation
  • SaaS implementation & optimization
  • Omnichannel operations & project management
  • Data-driven thinking & measurement frameworks
  • Service design & application of AI solutions
  • PCC coach–style leadership
Tamás Gögge
partner
 
Tamas brings strategy consulting, telco group level management and operational digital experience to the team. Three years at Deutsche Telekom included setting up the European omnichannel competence center after leading the international selfcare efforts with a strong focus on application design and development. Prior to that, management consulting at Roland Berger Strategy Consultants followed a very online-focused time at Vodafone Hungary with stints as head of customer experience and online selfcare team lead. Earlier adventures stretch back to working on online financial trading platforms and products in Ireland before, during and after the latest financial crisis. In the real world, he enjoys having fun with his wife and two young kids and tries to squeeze as much sport, hiking and travelling into the remaining free time as humanly possible.

EMAIL

tamas@pattern.hu

  • Process optimization
  • Service design workshop facilitation
  • Impact modeling
  • E2E digital project management
  • Omnichannel strategy

EMAIL

bekesi@pattern.hu

Dani Békési

senior consultant

Dani is a true systems thinker who feels at home at the intersection of digital technologies and business logic.
Throughout his career, he has worked on numerous CRM, marketing automation and customer experience improvement projects, taking an active role at every level — from strategic planning to hands-on implementation. His expertise spans the full Salesforce and Zendesk ecosystems, covering sales, marketing and customer service systems, all the way to organizational integration of related digital tools such as Digital Signage, Power BI, various chatbot platforms and POS systems.

He has significant experience in designing and launching applications and loyalty programs — whether in B2C, B2B or B2B2C environments. In these projects, he contributed not only on the technical side: he also played a key role in developing go-to-market strategies and value propositions to ensure that the solutions are sustainably viable from a business perspective.

His Certified Business Analyst qualification is more than a credential — Dani builds bridges between organizations, business objectives and development teams to ensure that digital initiatives deliver tangible results. He is particularly interested in the practical application of AI in business decision support and is always open to integrating new digital tools that make operations more efficient and more human-centered.

His professional precision is complemented by a creative side: he has built both a Food Truck and a TukTuk, and he is at home in the world of snowboarding and skateboarding. In recent years, his passion for tennis has almost become a lifestyle.

  • CRM systems and marketing automation
  • Campaign management and data-driven segmentation
  • Loyalty program design and implementation
  • Business analysis and AI integration
  • Digital platforms and application implementation
  • Trainings, demos and knowledge material creation & delivery

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