Day: April 30, 2019

Bear with me for a moment though. Whatever the term, the need to communicate across channels in a consistent manner is real. Customers (and potential customers!) perceive a company as a single unit and mentally assign all messages received from it to one company. Making this work in real life is trickier than it might seem and … Read more

As with most things driven by tools as much as concepts, there are very broad definitions of what marketing automation actually is – it typically boils down to anything you can do with marketing automation tools. Which is a lot. More to the point, not everything we regard as part of a marketing automation project … Read more